Dr. Gerry Curatola is a distinguished biologic restorative dentist with an impressive career spanning over four decades in clinical practice. As the famed father of Biologic Dentistry, an integrative and holistic approach to oral health and full body wellness, Dr. Curatola believes that the links between the mouth, body, mind and spirit hold the key to optimal health and longevity. P+G has worked with the Doctor to revitalize his entire practice, creating new iconography and a refreshed logotype and comprehensive design system. Most importantly, we created a new strategic focus on expanding the practice through the Curatola Institute, a new center for advanced research with the mission to further the study of advanced biological dentistry and its integration with overall health and medical wellness. In addition to Rejuvenation Dentistry, the landmark dental practice with locations on Fifth Avenue in Manhattan and East Hampton, Dr. Curatola is also the inventor of Revitin, the first prebiotic toothpaste that nurtures and balances the mouth’s natural ecology, the oral microbiome.